Your pathway from brand to Australian retail shelf
Levitek is an Australian distribution company specialising in wellness, natural personal care, and eco home care products. We manage the full journey — compliance, ranging submissions, buyer relationships, and logistics — so international brands can focus on their product, not Australian red tape.
The AU Distribution Pathway
Australian retail is not a single door — it is a sequence of decisions, each with its own requirements. Levitek manages the full sequence.
Compliance & Import Clearance
Before a product can be ranged, it must be compliant. For personal care and home care categories this means AICIS notification for chemical ingredients, TGA registration where required, and ACCC-compliant labelling: country of origin, full ingredient list, safety warnings, correct net contents. We review your existing labels against Australian standards, identify the gaps, and manage the notification process. A failed compliance check at the retailer ranging submission stage ends the deal before it starts.
Category & Pricing Strategy
Australian retail has tight category logic. A buyer at Chemist Warehouse evaluates a new product against the existing planogram: Does it add a subcategory? Does it trade the consumer up on an existing need? Is the RRP positioned correctly against the competitive set? We build the category argument before the buyer meeting — shelf gap analysis, competitive pricing benchmarks, and a margin structure that works for the retailer, for Levitek, and for the brand. The landed cost model (ex-works to sea freight to customs to local 3PL to retailer margin) is completed before any ranging submission goes in.
Ranging Submission & Buyer Relationships
A ranging submission is a formal pitch document delivered to a retail buyer during a set review window. Major grocers run quarterly category reviews. Chemist Warehouse and Priceline have their own cycles. We prepare the full submission package — product brief, INCI data sheet, trade pricing, suggested RSP, marketing support plan, and retailer-specific trading terms — and we deliver it to the right buyer contact. Buyer relationships are built over time, and a distributor who already works to the buyer calendar saves a brand months.
Logistics, Warehousing & First Orders
Once a ranging decision is made, the clock starts. Retailers provide a brief setup window before the first purchase order. We coordinate sea freight from origin (typically 5–7 weeks from Jordan, Turkey, or South Asia), customs clearance, and inbound to our 3PL network. Retailer-specific logistics compliance — barcode formats, carton labelling, pallet standards, EDI order management — is confirmed before first delivery. A logistics failure on the first order can end a ranging.
In-Store Execution & Sell-Through
Getting ranged is step one. Staying ranged requires velocity. We manage planogram compliance, coordinate point-of-sale material production and placement, and monitor sell-through data by store. When a product underperforms in a region or store format, we respond — whether that is a promotional mechanic, a price adjustment, or a rationalisation discussion. Retailers cull slow movers without sentiment. Maintaining a line requires active commercial management, not just fulfilment.
Two ways to launch with Levitek
Buy-and-sell distribution suits some brands. Others are better served keeping ownership of their stock while we run the launch.
Distribution
We buy your stock and take it to market. Best for proven ranges with little regulatory work ahead of them.
- ✓Levitek imports as the Australian entity and holds the stock
- ✓We carry the importer's compliance obligations
- ✓We sell into retail, wholesale and online channels
- ✓Distributor terms with room for retailer margin
Managed launch
You supply the stock and a launch marketing budget. We run the Australian launch for you. Best for brands new to Australia, or products that need TGA work first.
- ✓Compliance, import and Australian labels
- ✓Amazon, marketplace and retail listings
- ✓Warehousing and order fulfilment through our 3PL partners
- ✓Sales, account management and monthly reporting
- ✓Fees: a setup fee, a monthly management fee and a share of sales
Start with a market-entry assessment
Two weeks, AUD 4,950 fixed. You get the regulatory pathway for each product (AICIS, TGA, food or biosecurity), a landed-cost and pricing model, a channel plan and a label review, with a clear go or no-go. The fee is credited against setup if you go ahead with a managed launch.
Naya Naturals
Naya Naturals is a natural home care range from Naya Care, a Jordanian manufacturer. Levitek is preparing its Australian launch.
Eco home care is a growing part of the Australian cleaning aisle, and Naya Naturals is priced to sit between the value naturals brands and the premium ones.
The range
Launch plan
Target channels, not confirmed listings.
- ✓Online first: Amazon AU and a direct online store
- ✓Natural and health retailers through wholesale
- ✓Online marketplaces for home products
- ✓Grocery and pharmacy once there is sales data
Channels We Target
The channels we plan launches around. Which ones suit a brand depends on its category and price point. Retailers listed here are target channels, not existing trading accounts.
Major Retailers
Additional Channels
Channel access and ranging are brand- and category-dependent. Contact us to discuss the right channel strategy for your product.
Why Levitek?
Levitek is an Australian distribution company based in Melbourne. We work with a focused portfolio of wellness, natural personal care, and eco home care brands — the categories where Australian consumers are actively trading up and where the major retailers are expanding shelf space.
Our edge is the AU–UAE corridor. We source from the Levant, South Asia, and the Gulf — regions with credible natural product heritage and competitive unit economics — and we bring those brands through Australian compliance and into retail. The sourcing geography is not incidental: it is why we can land differentiated product at RRPs that work on Australian shelves.
We work with a small number of brands at any time. Each gets a named account manager, a launch plan specific to the Australian category landscape, and an owner who is commercially invested in the outcome.
- ✓ Australian-owned and operated, Melbourne headquarters
- ✓ AU–UAE sourcing bridge — Levant and Gulf product expertise
- ✓ Category focus: wellness, natural personal care, eco home care
- ✓ Channel plans across grocery, pharmacy, specialty and online
- ✓ Full compliance and import support included in distribution terms
What we look for in a brand
We take on brands we can genuinely champion. The bar is honest.
Categories We Distribute
Focused on the four segments where Australian consumer demand and retail shelf expansion intersect.
Wellness & Supplements
Natural vitamins, herbal supplements, functional nutrition
Natural Personal Care
Skincare, haircare, body care with natural formulations
Eco Home Care
Plant-based cleaning, laundry, household products
Natural Food & Beverage
Specialty foods, health snacks, functional drinks
Getting a brand into Australia
The questions international brands ask us most often, answered plainly. Anything specific to your product, ask us directly.
How do I get my brand into Australian retail?
Australian retailers buy through range reviews on a fixed calendar, and most will not range a product that is not already compliant and warehoused in Australia. The practical sequence is regulatory clearance first, then landed-cost and pricing, then a ranging submission timed to the buyer's review window.
Do I need TGA approval to sell supplements in Australia?
Most vitamins and supplements are regulated as therapeutic goods in Australia and must be entered on the Australian Register of Therapeutic Goods before they can be sold. The ingredients, dosages and claims all affect the pathway, so the listing requirement is confirmed per product rather than per brand.
What is AICIS and does my skincare product need it?
AICIS is the Australian Industrial Chemicals Introduction Scheme. Importers of cosmetics, personal care and home care products generally need to be registered with AICIS, and the ingredients introduced must be covered by the scheme. It applies to the importer, which is a common surprise for brands appointing a distributor.
Do I need an Australian company to sell in Australia?
Not if you appoint an Australian distributor. Levitek imports as the Australian entity, holds the compliance obligations that sit with the importer, and sells into retail on your behalf. That removes the need to incorporate locally, register for GST and build an Australian compliance function.
How long does it take to launch an international brand in Australian retail?
Compliance and landed-cost work typically run before any buyer conversation, and retailers range on their own review calendar rather than on a supplier's timeline. Realistic planning treats the compliance stage and the first range review as sequential, not parallel.
What does an Australian distributor actually do?
A distributor imports the product as the Australian entity, holds stock, carries the compliance obligations of the importer, submits the brand to retail buyers, and manages delivery and in-store execution. It is different from an agent, who introduces you to buyers but does not take title to stock.
Can Levitek launch my brand without buying the stock?
Yes. With a managed launch you keep ownership of the stock and fund the launch marketing, and Levitek runs compliance, import, listings, warehousing, sales and reporting for a setup fee, a monthly management fee and a share of sales. Most brands start with a two-week market-entry assessment.
Which categories does Levitek distribute?
Wellness and supplements, natural personal care, eco home care, and natural food and beverage. Levitek is deliberately narrow: these are the segments where Australian consumer demand and retail shelf expansion currently intersect, and where its buyer relationships are strongest.
What information does Levitek need to assess my brand?
Brand name and country of origin, product category and SKU count, ex-works pricing in USD or AUD, whether TGA or AICIS work has started, and your preferred payment terms and minimum order quantities. Levitek reviews all enquiries and responds within three business days.
General guidance on Australian market entry, not regulatory advice. Levitek confirms the compliance pathway for each product before a brand commits to a launch.
Distribute Your Brand in Australia
If you have a wellness, natural personal care, or eco home care product and want to enter the Australian market, tell us about your brand. We review all enquiries and respond within 3 business days.
What to include in your message
- ✓ Brand name and country of origin
- ✓ Product category and number of SKUs
- ✓ Ex-works pricing range (USD or AUD)
- ✓ Whether AU TGA/AICIS compliance has been started
- ✓ Preferred payment terms and minimum order quantities
- ✓ Whether you want distribution or a managed launch